What is sentiment analysis?
Also known as opinion mining or emotion AI, sentiment analysis allows you to determine whether content is positive, negative or neutral by extracting particular words or phrases. Commonly used to discover how people feel about a particular topic, it can be implemented in social media, customer support, user feedback, user reviews and chatbots.
An extremely valuable tool for social media companies, business owners and advertisers, sentiment analysis provide helpful insights that drive effective business decisions, strategies and objectives. Understanding the reactions of your audience to your posts helps you curate a solid plan for future content and campaigns, measures the ROI of your marketing campaign and supports your customer services.
Our crowd of expert workers provide fast and high-quality evaluation of your data. Whether text, video or audio files, they are carefully examined, evaluated and categorized according to your specific needs. Because our service is performed by humans, we can identify the sentiments or moods based on contextual meaning rather than on individual words. Sarcasm and spelling errors are easily identified and correctly evaluated.
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