What to translate for ecommerce

Product descriptions

75% of consumers are more likely to purchase a product if it’s in their own language.*1 High in volume and impact, product descriptions are the lifeblood of ecommerce. Gengo’s robust system can handle millions of words per week, allowing you to rapidly scale your business overseas.

*1 Kissmetrics Blog; 5 Easy Steps to Maximize Conversions from Your International Audience

User reviews

User-generated content is trusted 12 times more than company-created copy, making it some of the most powerful material on your website.*2 Build customer trust, gain valuable insight and business credibility with user opinions translated by real people.

*2 Bazaarvoice, The Connected Economy.

Customer support

Translating customer support emails, FAQs and self-serve help documentation can cut support costs by +50%. With the right translation technology plugged into your system, build a world-class support team to keep customers from all corners of the globe happy.

Learn about our ecommerce customers

Using the Gengo API, luxury reseller marketplace Vestiaire makes translating 1000s of unique product descriptions each week a simple one-click task.
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Designer homeware retailer Amara achieved explosive growth in the French market, upping web traffic by +700%, conversion rates by +20%, and revenue by 650% in a single year.
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With the Gengo-powered Transfluent plugin, support agents handle customer inquiries across multiple languages quickly, directly on the Zendesk dashboard.
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Japanese ecommerce giant Rakuten experienced a 16%+ conversion rate boost using Gengo versus machine translation.
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