Ecommerce Translation

Language isn’t a barrier—it’s a doorway to new opportunities. Human translation increases traffic and conversion rates, but most companies can’t do it to scale. At Gengo, 20,000+ translators work simultaneously to deliver high volume ecommerce content in any language.

Explore our content types

Product description translation

75% of consumers are more likely to purchase a product if it’s in their own language.*1 High in volume and impact, product descriptions are the lifeblood of ecommerce. Gengo’s robust system can handle millions of words per week, allowing you to rapidly scale your business overseas.

*1 Kissmetrics Blog; 5 Easy Steps to Maximize Conversions from Your International Audience

User review translation

User-generated content is trusted 12 times more than company-created copy, making it some of the most powerful material on your website.*2 Build customer trust, gain valuable insight and business credibility with user opinions translated by real people.

*2 Bazaarvoice, The Connected Economy.

Customer support translation

Translating customer support emails, FAQs and self-serve help documentation can cut support costs by +50%. With the right translation technology plugged into your system, build a world-class support team to keep customers from all corners of the globe happy.

Our ecommerce customers

Rakuten Group operates Rakuten Ichiba, Japan’s largest online shopping site. With countless products on sale worldwide, Rakuten wanted to see what sold products better: machine or human translation.

With the Gengo-powered Transfluent plugin, support agents handle customer inquiries across multiple languages quickly, directly on the Zendesk dashboard.

Designer homeware retailer Amara achieved explosive growth in the French market, upping web traffic by +700%, conversion rates by +20%, and revenue by 650% in a single year.

Vestiaire Collective is an ecommerce website and community dedicated to fashion, where community members can buy and sell gently worn clothes and accessories. Every item is carefully checked by a team of fashionistas before being attractively packaged and shipped to its new owners. Vestiaire uses Gengo’s API to translate descriptions of thousands of new items that are added to the site every week.

Talk to our expert account managers

Learn how we can help with your ecommerce content translation needs.