Gengo makes the process of website localization simple, with affordable rates, expert native-speaking translators, and a cutting-edge translation platform. Open up new markets and grow internationally with our website localization services.

Gengo enables thousands of companies, big and small, to fuel their global
growth with cost-effective professional translation services.

What is website localization?

Localization, sometimes written as L10n, is the process of adapting the language, appearance and functionality of a website for foreign language markets. The end goal of localization is a website that:

  •  Takes linguistic, cultural, and technical differences into consideration
  • Doesn’t change the original intent of the source text
  • Reads and feels like it was originally written in the target language

A website localization project may at first appear daunting, but the end results—a website open to millions of potential new customers—is key to the long-term growth of any business.

What is the difference between translation and localization?
Despite often being used interchangeably, there is a clear difference between website translation and the process of website localization.

Website translation involves converting content into a different language through the simple substitution of words.

Website localization is a more holistic process in which web content is adapted for consumption by a specific audience.
This typically involves translation, as well as formatting and usability alterations and a consideration of particular cultural likes and dislikes.

Why localize your website?
Increase reach and improve 

user experiences

Making a good first impression is critical, especially when dealing with international customers. Everyone prefers to read their native language, meaning localization will help to catch and keep the attention of new customers.

Reduce risk and establish

Having a fully localized website helps establish your brand’s credibility in your target markets. Quality multilingual content effectively reduces any customer misunderstandings and misrepresentation of your brand overseas.

Grow your global sales

The ultimate goal of website localization is to increase sales. The return on investment for website localization is huge; a solid international strategy, in conjunction with high quality translations makes all the difference to your profit margin.

To fully understand why website localization is so important for any business, it helps to take a look at exactly how the world uses the internet. Of the 4 billion daily users of the internet, for example, only 25 percent are English speakers and over half of all Google searches are in a language other than English.

What’s more, according to market research studies, a massive 85 percent of internet users will not purchase a product if they cannot first read about it in their native tongue and 56 percent of people say that localized product information is a more important factor than price. What’s clear is that an exclusive focus on English-speaking customers is limiting for a business.

Interested in localizing your website?

Gengo’s website localization services

Gengo’s localization services makes it easy for your business to enter international markets quickly and at scale, without breaking the bank. Whether you run an e-commerce storefront, travel booking site or multimedia publishing company, Gengo has custom-tailored translation solutions to quickly and easily localize your content for global markets.

Professional human translation
Translation management system (TMS)
Localization project management
  • End-to-end translation project management to guarantee every aspect of your project is completed efficiently and with high accuracy
  • Team of experienced project managers will ensure your project is delivered on time and according to your expectations
  • Custom timelines, translator teams and website localization tools
Translation API
  • Connect your app directly to Gengo via the translation API, and order translations without needing to use our order form
  • Send large volumes of content to our translators in seconds
  • Receive a substantial per-word discount versus website users
  • Learn more about the Gengo API

Website localization pricing and languages

Gengo can provide localization services into all major world languages. Whether you’re looking to enter the ever-expanding Chinese market, the emerging markets of South America or the established markets of Europe, our network of expert native speaker translators are here to help, every step of the way.

STANDARDFrom $0.06Accurate translation of your text by a native speaker. Price perfect to expand your business to new markets.
ADVANCEDFrom $0.12Professional translation for formal business use. Detailed attention to tone, subject, and meaning.
Price perfect

Choose between two different levels of quality and pricing to match your website localization needs. All translators have been pre-tested for each level to ensure high quality translations.


STANDARDFrom $0.06Accurate translation of your text by a native speaker. Price perfect to expand your business to new markets.
ADVANCEDFrom $0.12Professional translation for formal business use. Detailed attention to tone, subject, and meaning.

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