Mobile & Video Game Translation

With 2.2 billion gamers across the globe generating $108.9 billion in game revenues in 2017—an increase of $7.8 billion, or 7.8%, from the previous year—the gaming market just keeps getting bigger. While your mobile or video game may be globally available, it may not be global-ready. With their global appeal, the next person to download or buy your mobile or video game could be located anywhere around the world, so localization for key market segments is essential for global growth.

Explore our content types

App string translation

Your mobile application should be able to handle text, audio files, numbers, currency, and graphics in ways appropriate to the locales where your application is used. The app strings are used by the app to display user interface elements and information to the user during an operation.

App description translation

App descriptions—an app store optimized product definition—can bring a huge amount of organic traffic and downloads for your mobile app. While there are multiple elements that can influence your product’s success, the app description is arguably the most important of them all.

SEO content translation

Localization for SEO content can help connect your mobile or video game to a location using the words, terms, and behaviors of an audience in a particular region. Rather than using a generic search term in the hopes that it’s used universally, use the terminology and language of your target audience to better reach your global audience.

Marketing & advertising translation

Advertising and marketing efforts for your mobile or video game build brand awareness and recognition across a particular region or the globe. For an international audience, it’s critical that linguistic and cultural details are understood and incorporated—avoiding embarrassing or potentially offensive communications.

User review translation

For gamers and mobile users, learning what others thought of the product through reading reviews is an important step in the purchase process. Users increasingly see user reviews (as opposed to those made by professionals or critics) as more authentic and trustworthy, leading them more often to make a purchase.

Our mobile & video games customers

Our integration with the global video-sharing website allows users to reach over 1 billion multilingual users around the globe in just a few clicks. After creating a caption transcript in the video’s original language, upload and auto-sync your transcription in YouTube. Then our expert translators can work their magic and translate your video captions to boost your international viewership.

We completed app localization across multiple products for this wireless communications brand that builds loyalty and engagement through employee-centered programs and tools to help create good habits at work and home.

Game localization into over 15 language pairs for this Australian video game developer. The client used our innovative API integration to seamlessly order large-volume content for our language specialists to translate any time or day.

Best known for its global phenomenon Talking Tom and Friends apps, Outfit7 is a pioneer in digital entertainment and one of the globe’s fastest-growing media companies. We successfully completed a large-scale project in game localization for this multinational family entertainment company.

This Japanese multinational conglomerate corporation hired Gengo to translate some of its apps, including their Xperia Lounge exclusive entertainment app, into 28 language pairs.

Impressed with our fast turnaround for game and app translations in six language pairs, the world’s number one online video game rental subscription service made use of our add-on services to create a glossary, update their multi-language tool, and create a script for their game translations.

Talk to our expert account managers

Learn how we can help with your mobile & video game translation needs.