Business resources

Discover everything that you need to know about growing your global company, from international trends to global business etiquette.

White Papers

The mobile app localization market

Localized mobile apps lead to more downloads, more customers and more purchases. Learn key facts, figures and insights into the global app market with this report.

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Making sense of translation services

Choosing the right solution and vendor for your translation needs can be complex and stressful. This guide to translation services will give you the information and tools you need to confidently reach a decision.

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The guide to global social media

Social media is the easiest way to give your brand a voice – but is your message consistent across languages? Our guide walks you through how you can tap into all the top trends globally for social.

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The travel industry translation guide

Perfect for companies in hospitality, tourism, transportation and more, this guide explores global travel industry trends and tips to help your travel company target international tourists.

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Going global, part I: What you need to know, now

Growth in internet penetration rates, mobile usage and online spending worldwide continue to change the landscape of every industry. Read our data-rich report on international internet trends.

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Going global, part II: Lean globalization

For many companies, globalization is built into business plans and product development from the very start. Learn how to efficiently take every aspect of your business global with part two of our report.

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Going global: Ecommerce best practices

Ecommerce methods and channels are as diverse as the products themselves. Learn principles and practices for selling overseas with the third installment of our Going Global report.

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How international travelers plan trips

Translating rich travel content is great for growing global business. In this short guide, explore the habits of international travelers and learn more about the importance of user reviews, guides and other inspirational digital content.

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How to sell successfully across borders

People prefer shopping in their own language. Read the latest cross-border ecommerce trends and learn how and why translation can help grow your international business.

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Customer Insights

Ecommerce
Rakuten

Rakuten operates Japan’s largest online shopping site, selling countless products worldwide. See how simply translating their product listings with Gengo instead of machine translation increased sales by 16%.

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Ecommerce
Vestiaire Collective

Vestiaire Collective, a French luxury fashion consignment website, uses Gengo daily to translate their thousands of new weekly product listings. Learn how they scale their service with our translation platform.

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Ecommerce
Amara

Translating tens of thousands of product listings with Gengo helped British luxury homewares company Amara experience dramatic growth in international traffic, revenue and more with their French website launch.

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Travel
BedandBreakfast.com

BedandBreakfast.com’s marketing team was able to expand their multilingual strategy to Germany while cutting costs over 50% and simplifying processes.

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Travel
HomeAway

With over a million properties listed globally, HomeAway needed a scalable way to connect and support their multilingual users. See how Gengo made it possible.

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Infographics

CULTURE
World business cultures

Communicating freely means more than just speaking the same language. This interactive guide compares and contrasts business cultures from 15 countries around the world.

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CULTURE
Timeline of champions: 85 years of soccer

Created for the 2014 World Cup, this colorful infographic explores the history, records and quirks of twelve of the tournament's top teams and is available in their nine languages.

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CULTURE
Getting ahead with body language

Every day, we make make thousands of different gestures and expressions. Learn how mastering particular gestures and expressions can help you communicate better in business situations, without words.

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