Technical do’s and don’ts for global ecommerce
Content management is simple in your home country. Your ecommerce website typically does everything for you except write the content itself. But when expanding into foreign markets, you’ll be confronted with technical decisions you’ve never faced before. All of a sudden, content management goes f...
Should video games be “interesting” or “fun”?
This is a guest post written by a Gengo translator. In Japanese video-gaming criticism, omoshiroi sometimes translates to “fun” and other times to “interesting”. However, the word tanoshii is also usually translated as “fun” but is actually closer to the sense of “enjoyable”. Whereas in games cri...
The guide to managing global ecommerce content
Your website may contain hundreds of pages of content, especially if you have thousands of products. When you go global, you may think you’ll have to translate everything at once, but in fact, the opposite is true. What you need is an efficient way to prioritize which content gets translated firs...
Hall of fame: Zack
A translator in two language pairs (Japanese to English and German to English), Zack is one of our Gengo Wordsmiths who has translated over 500,000 units. Now located in Tokyo, he moved to Japan after college and set himself the challenge of becoming completely fluent in the language. What langua...
Why should young people learn a second language?
This is a guest post written by a Gengo translator. Learning a second language at any age is a very rewarding experience. However, young people, and especially children, have the most to gain and face many benefits. It is widely accepted that learning a second language is easier for young people ...
The art of defining your global offering
Is your ecommerce business the online equivalent of a big box store, carrying everything including the kitchen sink? Or does it feature a limited, but popular, selection of products? Have you thought about exactly which of those products you want to first offer your global market? The next instal...
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