Countdown to Going Global #3: Define your offering and level of service
Once you’ve settled on your target countries, it’s likely that you’ll need to make some modifications to your product or service. What works well in your primary market may not sell well across borders.
Countdown to Going Global #4: Build an internationally-minded team
You can have impeccable timing, choose the highest-potential countries for your company and prepare your product for a perfect pilot launch, but without a strong team, you won’t get very far. Tip #4 is all about people, and should help you answer this one big question: How should we organize our ...
Happy birthday to us!
We launched as myGengo on December 18, 2008. And, to be completely honest, during that early period we had no idea what we were doing. We had an online order form, a few dozen tested translators and an idea that we would like to offer simple, human translation. Today, six years on, we’re close to...
Countdown to Going Global #2: Research and choose target markets
In tip #1 of our Going Global Countdown, we reviewed timing and timelines. Tip #2 is about choosing markets.
Countdown to Going Global #1: Choose your timing and timeline
Expanding overseas, but not sure where to start? In this miniseries, we’re tackling everything from timelines to tools and translation best practices to help you on your quest, with a focus on all things related to your expansion digitally. We’ll explore each of these topics in depth in the new y...
Faces of Gengo: Olga
Olga, our Senior Translator Coordinator Intern, started her adventures at Gengo as a Russian to English translator. She quickly moved on to become a Senior Translator in the pair, and is now working with our translator team in the Tokyo office. Born in Riga, Latvia, Olga moved with her family to ...
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