A business trip should never be a waste . There’s really no excuse, no matter how long or short the travel. I enjoy traveling, but there’s also a lot of strategy and structure that I put into each trip to make the most of it. For fellow business travelers and entrepreneurs, here’s some of what I’...

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In a time when most people find new products and services online, search engine optimization (SEO) is critical to great marketing. Marketers often pour immense resources into SEO, from targeting great keywords down to structuring solid URLs. What most overlook, however, is that great global SEO d...

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Over the past four years, Gengo has grown from a tiny partnership to a full-time team of fifty spread across Tokyo, San Mateo and Singapore. For those building an international team from scratch, here’s what we’ve learned along the way. Communicate often With a 16-hour time difference...

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With the world’s third largest economy, Japan is brimming with possibilities for companies thinking about taking a global leap. As with most countries, digital marketing should be high on the list of priorities. For US digital marketers, engaging a Japanese audience comes with its unique challeng...

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The Gengo engineering team worked incredibly hard in 2013, so as a combined year-end celebration and opportunity for engineers to work on special projects, we organized an overnight hackathon for our team of twelve. In Japanese, such a hackathon is known as a 開発合宿, or kaihatsu gasshuku (devel...

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Localization World and Translation Automation User Society (TAUS) events are core venues for globalization professionals to share ideas, exchange stories and unveil new tools and services. Respective founders Ulrich Henes and Jaap van der Meer have been at the cutting edge of the translation and ...

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