Category: Business Insights

Five considerations for successful website localization

Website localization is much more than simply translating text. Yes, you can upload everything into Google Translate to produce a 30+ language website in no time, but if you want high-quality translation, search engine optimization (SEO) and brand consistency, you might want to put a little more ...

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Five rules for choosing the right translation process

Choosing the right translation process isn’t easy. Each one—human translation (HT), machine translation (MT), post-edited machine translation (PEMT), and crowd human translation—has its benefits and drawbacks. Some are more expensive than others. Some offer the highest quality, but take more time...

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The most important questions to ask translation vendors

Does your project require the human touch (human translation or HT), or will machine translation (MT) work well with your text? Maybe the middle-road of post-edited machine translation (PEMT) is precisely what you need. But, if you’re not sure which translation solution best meets the needs of yo...

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What to consider when choosing a translation approach

You think you know how translation works: you take the words from one language and find their equivalents in another language, right? Sure, there are a few grammatical hurdles and idioms, but it seems like a fairly simple process. Until you look into having content translated. Then, all of a sudd...

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A guide to the three main types of translation

Most people assume they know how translation works. You take the words from one language and make them understandable in another. Sure, there are a few hurdles to achieving solid understanding, like idioms and differing cultural knowledge bases, but it should be a fairly simple process. Then you ...

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Countdown to Going Global #12: Kaizen! Optimize

Ultimately, expanding overseas is about increasing revenue. Right after your global launch, however, progress might be harder to see. Our final tip, #12, is all about measuring and improving what you do well:

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