Tip #5 in our countdown is about translation and localization strategy: What will you translate and how? Into which languages? Who’s in charge?

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You can have impeccable timing, choose the highest-potential countries for your company and prepare your product for a perfect pilot launch, but without a strong team, you won’t get very far. Tip #4 is all about people, and should help you answer this one big question: How should we organize our ...

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Once you’ve settled on your target countries, it’s likely that you’ll need to make some modifications to your product or service. What works well in your primary market may not sell well across borders.

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In tip #1 of our Going Global Countdown, we reviewed timing and timelines. Tip #2 is about choosing markets.

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Expanding overseas, but not sure where to start? In this miniseries, we’re tackling everything from timelines to tools and translation best practices to help you on your quest, with a focus on all things related to your expansion digitally. We’ll explore each of these topics in depth in the new y...

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While you can localize your website in a number of different ways, each method significantly changes how your site is crawled by popular search engines like Google and Bing. With all of the different methods out there, how do you choose one that’s convenient, but SEO-friendly? Explore the p...

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