Category: Ecommerce

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The guide to managing global ecommerce content

Your website may contain hundreds of pages of content, especially if you have thousands of products. When you go global, you may think you’ll have to translate everything at once, but in fact, the opposite is true. What you need is an efficient way to prioritize which content gets translated firs...

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The art of defining your global offering

Is your ecommerce business the online equivalent of a big box store, carrying everything including the kitchen sink? Or does it feature a limited, but popular, selection of products? Have you thought about exactly which of those products you want to first offer your global market? The next instal...

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The basics of global ecommerce

Large and lucrative, with the chance for low-cost distribution, global markets are tempting bait for ecommerce businesses. Even though success seems to dangle there for the taking, it’s hard to know where to start, what to focus on first and how to ensure your internationalization strategy works....

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Tips for overseas growth and operations

Operating a company at home is a whole different ball game than operating and growing one overseas. In fact, they might even be different sports. Your home game is strengthened by your knowledge of the playing field—you understand what people expect and how to fine tune your knowledge of what the...

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Lean growth in the international marketplace

Lean is smart. It’s minimal. It’s efficient and less expensive. And it is the way many companies are starting and growing these days. Even if your company is already well-established, the lean approach may be precisely what you need to introduce your product to foreign markets. Entering a new mar...

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How to create a winning global marketing & sales strategy

We know the dream of going global is in the heart of every entrepreneur, but you know what they say: if it was easy, everyone would do it. The next section of our Going Global series will help you create the foundation for a winning global marketing and sales strategy. It may not be easy, but [&h...

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