How to create a winning global marketing & sales strategy
We know the dream of going global is in the heart of every entrepreneur, but you know what they say: if it was easy, everyone would do it. The next section of our Going Global series will help you create the foundation for a winning global marketing and sales strategy. It may not be easy, but [&h...
Know your lemons
In 2010, almost 1.5 million people worldwide were diagnosed with breast cancer. Furthermore, around one in eight women in the U.S. will develop breast cancer sometime in their life. And men aren’t safe from the disease either—about 2,350 new cases of breast cancer in men will be diagnosed just th...
Faces of Gengo: Nozomi
As Gengo’s Director of Marketing Communications, Nozomi’s role centers around defining and managing the company’s brand image as well as raising awareness for Gengo. To achieve this, she focuses on numerous outbound and inbound marketing activities, sales communications for our Tokyo office, as w...
Checklist: Will your local product fit global markets?
The dream of going global is somewhere in the heart of every entrepreneur and CEO. Your business revolves around solving problems, and problems tend to be universal. But, the messaging around these solutions is anything but universal, and that is where companies poised to go global get into troub...
The evolution of languages
This is a guest post written by a Gengo translator. All living languages are constantly changing, and lexical borrowing—the transferral of words from one language into another—is a major area where this evolution is taking place. Globalization has opened new avenues of contact between languages t...
Faster credit card payments
At Gengo, our goal has always been to provide hassle-free human translation, accessible to all. We’ve just introduced a streamlined payment process that provides direct credit card payments in addition to PayPal. Payments for orders or credit top-ups can now be made worldwide by Visa, MasterCard,...
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