What’s in a name? If you’re in China—the world’s second largest economy—a lot. In a country where each character carries its own unique meaning, the characters used to transliterate a company’s name can make or break it. It’s easy to understand why so many companies set their eyes on the Ch...

READ

It’s no understatement to say that Amazon dominates online retail. With 11 marketplaces spread across North America, Europe and Asia, as well as customers in 180+ countries, the ecommerce giant connects retailers to millions of customers worldwide. By only listing your products in your native lan...

READ

The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for g...

READ

It’s the most populated nation on Earth, its biggest market, and the chief manufacturer of most of our goods. China is the largest market for ecommerce in the world, and its still growing, with predictions it will reach $1.1 trillion by 2020. The Chinese market is understandably very attrac...

READ

In the third step of our Guide to Global Sales series, we reviewed ways to close the deal with your international customers. The fourth and final stage of the funnel involves keeping your global customers happy. Just because they’ve already spent money doesn’t mean you can forget about them. Smar...

READ

In the second step of our Guide to Global Sales, we reviewed key strategies for engaging visitors on your site. Now that you’ve attracted and interacted with your audience, you need to transform those leads into paying customers. But how can you accomplish this? If you’ve worked in the ecommerce ...

READ