In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. Once you’ve attracted a global audience, the next step is to engage visitors and build their trust. Consider the following tips for boosting international conversion:...

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Every online business has steps that people must take to become a customer. In this four part series, we’re dissecting the common acquisition funnel and applying it to global customers. From attracting new visitors to your site to localizing the checkout process, we’re mapping the entire customer...

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If you’ve ever ordered translation, or are currently looking for language services, you’ve probably heard the phrase “translation memory” at some point in time. But how exactly does this popular tool work, and what does it mean for your localization efforts? Partnering with a language service pro...

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So, your company is ready to expand overseas. Basically, you have two choices: create an in-house team or outsource to a firm that specializes in translation. But which option is best for your company? Before you sign up for something you regret, take a look at the pros and cons of both before ma...

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Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Just as you’re ready to pull the trigger, a question pops up in your mind. You scour the website looking for an answer, but can’t find customer resources written in your language or a local number to ca...

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Accurate, timely translations rely on the context provided. That being said, source content without context can be extremely difficult to translate even for the most experienced native speakers. That’s why providing clear direction by way of instructions or references is vital if you want to achi...

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