Category: Business Insights
“Translation everywhere” with Gengo
I’m so pleased to be newly part of the Gengo sales team! For my current and future globalization friends and partners, I wanted to say a word about why I made the move from long-time translation services buyer to representing Gengo. I’ve been on the customer side of localization for 15+ years, wi...
Keep your brand’s voice consistent with a term glossary
We are pleased to announce the availability of Term Glossary support for all customers. Term glossaries are a new feature giving you precision and control as you communicate freely and consistently with the world. Now you can more easily maintain consistent terminology and a common brand voice ac...
An inside look at video game localization (part II)
This is the second of a two-part post (Part 1) written by Thaís Castanheira, a Gengo Senior Translator in the English to Brazilian Portuguese language pair. Learn more about Thaís by checking out her translation website. A successfully localized game With the huge amount of games being released d...
An inside look at video game localization (part I)
This is part one of a two-part post (Part 2) written by Thaís Castanheira, a Gengo Senior Translator in the English to Brazilian Portuguese language pair. Learn more about Thaís by checking out her translation website. When people ask what I do for a living, I usually tell them I’m a translator. ...
Interview with translator David Bellos
To say that author and award-winning translator David Bellos knows a thing or two about translation would be an understatement. With over 40 years of experience, he has achieved international recognition for his works as a translator and biographer and has an impressive list of acclaimed publicat...
How to create a Japanese mascot
Mascots can help promote a brand’s image in Japan and build a better relationship with customers and clients. However, in order to start doing that, you’ll need to bunch together some cute pixels first. If you’re at a bit of a loss about what a good mascot should look like, don’t worry — that’s w...
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