In many parts of the world, mobile is the only way to engage with customers. Fully localized mobile apps lead to more downloads, more customers and more purchases. Maximizing your mobile app’s ROI means taking your marketing strategy overseas. In our latest report, you’ll discover: Facts & fi...

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Machine learning has joined artificial intelligence (AI) as a buzzword across various industries. The onset of big data has companies analyzing information like they never have before. Machine learning can be categorized into three parts: data processing, model building and deployment & monit...

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This post was originally published on the Bablic blog. Interested in learning more about how Gengo + Bablic can help you translate your website? Read more about our partnership here. What is multilingual SEO? Chances are, like most people, your site is optimized for English speakers. But, an incr...

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“Content” is today’s buzz word. Coupled with “strategy,” it can be the best tool you have for entering new markets or relaunching in an existing one. Marketers everywhere are scratching their heads—what is content strategy? It can be best described as a process of planning, creating, distributing...

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We’re living a “mobile-first” society — some would argue that it’s soon to be “mobile only.” The concept of either has basically reinvented product design and manufacturing, and has paved the way for services that we didn’t have even 10 years ago. We’re designing for tiny, handheld screens and we...

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This is a guest post written by a Gengo partner. Penetration of your business into different countries around the world requires a lot of determination and the right tools to make the adaptation into foreign markets easier. One such tool is a multilingual website—a website with multiple language ...

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